This week, I spoke to a new client who had a horror story about a previous video project they commissioned for their law firm — one that required a full reshoot due to an easily avoidable mistake. It reminded me of a blog post I started writing (and then, in true creative fashion, never finished) about the importance of data redundancy. I’ll be dusting that off and posting it next week. It’s not as dry as it sounds—promise. But it will give you some useful questions to ask before your next video shoot to avoid your own nightmare.

Also coming up in February: AI and its role in content production. It’s the topic that divides the room faster than pineapple on pizza 🍕🍍, and I fully expect some lively discussions. Looking forward to the debates.

For now, it’s been a week of pitches, proposals, post-production, and planning—heres a picture of Matt plugged into the matrix.